Case Study: Global Hi-Tech and Cloud Solution Company doubles digital campaign ROI with Blueocean Market Intelligence's automated omni-channel reporting system

Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omnichannel reporting system

Global Hi-Tech and Cloud Solution Company engaged Blueocean Market Intelligence after migrating from Adobe Marketing Cloud to Google Analytics and while running 50+ campaigns per week. The client needed comparative dashboards and answers to strategic questions around digital pathing, campaign efficacy, and how to combine campaign and site behavior to create customer personas and reduce funnel leakage.

Blueocean Market Intelligence deployed a team of digital analytics SMEs, built a centralized data mart and an automated omni-channel reporting system to recreate end-to-end customer journeys and provide near real-time dashboards. As a result, registration-page leakage fell by more than 10%, media spend optimization delivered twice the ROI per dollar on digital campaigns, and the client gained actionable consumer insights that drove targeted surveys and improved retention.