Case Study: Global PC Manufacturing Company achieves real-time competitive pricing intelligence and improved price realization with Blueocean Market Intelligence (Minerva)

Deployed price index for a leading PC manufacturer

Global PC Manufacturing Company engaged Blueocean Market Intelligence to get a clear view of its competitive pricing position. The client’s products are combinations of components, which made like‑for‑like price comparisons difficult, so Blueocean deployed its Minerva competitive intelligence platform and a bespoke price‑index approach to resolve attribution and benchmarking challenges.

Blueocean Market Intelligence implemented multi‑source data collection across OEM and retail sites, cleansed and benchmarked listings, applied feature‑value adjustments, used sales aggregator data for weighted price indexes, and delivered automated alerts and interactive dashboards. The solution provided daily competitive intelligence (initially covering 24 sites and growing to 80 within six months), about 10 dashboards across two regions, faster responses to competitor moves, and improved price realization with incremental revenue opportunities.