Case Study: Leading Devices and Services Company achieves comprehensive cost, technology and pricing insights for connected-car solutions with Blueocean Market Intelligence

Costing analysis of adding connectivity solutions to cars

Leading Devices and Services Company needed to understand the costing structure of adding connectivity solutions to cars—covering cost breakdowns by technologies and components, expense line items and pricing models—so it could compete in the rapidly evolving connected-car market. Blueocean Market Intelligence was engaged to perform a comprehensive costing analysis using its 360-Degree Discovery Approach to quantify the costs and provide technology and pricing insights.

Blueocean Market Intelligence executed a focused five-day 360° study, collecting hard-to-find data, linking sources with logical assumptions, and using the Tesla Model S as a premium-segment example while leveraging reports from PwC, GSMA and industry publications. The vendor delivered detailed cost breakdowns and component segmentation, showing driver-assistance technologies and in-vehicle services account for a major share of costs, surfaced pricing-model options, and provided actionable insights that the client used as a key resource to inform pricing and product strategy.