Case Study: Leading Dubai Retailing Company boosts revenue and profitability with personalized campaigns from Blueocean Market Intelligence

Using personalized campaigns to increase revenue and profitability

Leading Dubai Retailing Company faced declining returns from broad, in‑store mass promotions (25–75% discounts across the board) and wanted to increase revenue and footfall by moving from blanket sales to more personalized, targeted campaigns. They engaged Blueocean Market Intelligence to design BTL (below‑the‑line) personalized campaigns and improve profitability and customer relationships.

Blueocean Market Intelligence used transaction‑level customer segmentation (RFM weighting), association‑mining and clustering techniques (Hierarchical/K‑Means) to identify high‑value customer groups, likely promotion responders and the best product bundles. The resulting targeted, customer‑centric campaigns enabled better channel selection, discount depth and assortment planning for each store segment, improving customer relationships, enabling up‑selling/cross‑selling and driving increased revenue and profitability.