Case Study: India’s Largest Telecommunications Company achieves personalized customer engagement, 15% incremental revenue and 10% mobile app penetration lift with Blueocean Market Intelligence

Telecom provider with over 200 million customers aligned online and offline interactions for personalized engagement

India’s Largest Telecommunications Company, with more than 200 million mobile customers and about USD one billion in online revenue, faced fragmented offline data and no uniquely identified customers, which prevented timely personalized engagement. Blueocean Market Intelligence, working with Adobe Audience Manager and Adobe Target, was brought in to identify online users on arrival, map those online IDs to offline data, and enable targeted offers and mobile app promotion.

Blueocean Market Intelligence ran workshops, built a 500+ data‑point attribute model across business lines, and automated segment creation and audience mapping into Adobe Target to render personalized web and mobile offers. The work delivered measurable impact: a 21% campaign lift, 15% incremental revenue and a 12% rise in visitors to offer landing pages for prepaid mobility after 30 days; full automation enabling five custom offers in 15 days; and a 10% increase in mobile app penetration across 25 regions (Jan–Mar 2014).