Case Study: Leading Pharmaceutical Company achieves 15% campaign uplift with Blueocean Market Intelligence's weather-based geo-targeting

Large pharmaceutical company improved city specific sales through weather based geo-targeting

Leading Pharmaceutical Company engaged Blueocean Market Intelligence to drive better city- and state-specific adoption and sales of seasonal sunscreens by developing weather-based, geo-targeted campaigns that would improve campaign ROI and seasonal selling effectiveness.

Blueocean Market Intelligence ran workshops, integrated 10+ sources (social, weather, transactional and past campaign data), built city- and state-level models, and designed, deployed and optimized the campaigns. The work produced a scaled unified geospatial database, a 15% uplift in campaign performance, reach of over 20 million people, improved brand advocacy and enhanced self-learning customer-targeting models for future deployments.