Case Study: Leading eCommerce Company achieves actionable TCO insights and competitive perspective with Blueocean Market Intelligence

Evaluating total cost of ownership (TCO) for a new eCommerce website

Leading eCommerce Company engaged Blueocean Market Intelligence to evaluate the total cost of ownership (TCO) for launching a new eCommerce website for retail and digital goods. Blueocean applied its 360 Discovery approach to gather vendor and market data, build a detailed costing model and deliver a representational deck covering vendor layers (on‑premise, hosted/SaaS, payment providers), costing options and merchant scales (small/medium/large).

Blueocean Market Intelligence delivered a layered TCO model and visual insights that quantified costs across scenarios and revealed actionable findings—e.g., most consumer app marketplaces cluster around a ~30% cost baseline while the client’s app store was an exception, and software distribution expenses trend inversely with transaction costs. The model was used by the Leading eCommerce Company to map additional vendors, benchmark its positioning by feature, and gain the competitive perspective needed for vendor selection and strategic planning.