Case Study: Global PC manufacturer achieves automated global reviews and ratings analytics with Blueocean Market Intelligence

Product Reviews and Ratings Solution with Outlier Identification for a Leading PC manufacturer

Global PC Manufacturing Company engaged Blueocean Market Intelligence to build a fully automated product reviews and ratings analytics system (Product Reviews and Ratings Solution with Outlier Identification / Minerva). The customer wanted to understand top-rated products by category, automatically categorize unstructured customer reviews, and apply NLP and sentiment analysis to generate actionable insights for product, marketing, and consumer research teams.

Blueocean Market Intelligence ran a two-day discovery workshop, deployed automated data‑mining bots, sanitized and stored multi‑region data, and applied NLP/sentiment analysis, outlier identification and a buzzword cloud, delivering 24/7 region‑specific dashboards and periodic/ad‑hoc reports. The solution scaled from 3 to 15+ countries in three months, analyzed ~20 million data points, and gave the Global PC Manufacturing Company faster, measurable insights to prioritize features, plan product roadmaps, and capitalize on customer sentiment.