Case Study: Leading PC Manufacturing Company achieves 36% brand awareness growth with Blueocean Market Intelligence's 360° brand tracking

360 brand tracking assessment for a global PC vendor

Leading PC Manufacturing Company engaged Blueocean Market Intelligence to run a 360 brand tracking assessment and social intelligence program to measure unaided consideration and other brand health metrics across 40+ countries. The challenge was to understand reasons for consideration and non-consideration and to combine quantitative primary research with MI/CI and social intelligence to produce a single, organization-wide brand health measure.

Blueocean Market Intelligence implemented its 360 Discovery brand tracker, integrating survey data and social media analysis; awareness grew 36% (W1 to W7) and unaided ad recall rose from 44% to 67% after the client’s “New” campaign. The vendor’s social intelligence confirmed the offline drivers with a rapid uptick in buzz, highlighted market gaps where awareness did not convert to preference, and established a clear link between targeted ATL/BTL activities and brand strength—ultimately becoming the company’s accepted brand health benchmark.