Case Study: Leading US Cloud Services Company achieves 30% QoQ ad lift and improved advertising ROI with Blueocean Market Intelligence

US-based technology vendor improved ROI from advertising spends through systematic data capture and analytics

Leading US Cloud Services Company needed to track and measure the performance of its online campaigns and understand the effectiveness of research-base and video-game campaigns — including awareness, app usage, purchases, and brand lift — using Nielsen OBE tool data. They engaged Blueocean Market Intelligence to help capture and analyze campaign-level data and improve advertising decision making.

Blueocean Market Intelligence deployed business analysts and advertising specialists, extracted control vs. experiment data from the Nielsen OBE tool, and produced campaign decks and custom reports that drilled down to publisher and creative level. Blueocean’s insights helped pinpoint low-performing publishers and advertisers, inform content and publisher decisions, and deliver measurable impact: advertising campaign lifts rose 30% QoQ and the client achieved accurate revenue and conversion attribution across channels.