Case Study: Leading US PC Manufacturing Company achieves enhanced forecast and campaign attribution accuracy with Blueocean Market Intelligence

Leading PC manufacturer enhanced forecast accuracy and campaign attribution accuracy with analytical measurement system

Leading US PC Manufacturing Company was struggling to attribute campaign KPIs, lacked standardized CRM data for its B2B team, and needed better reporting and ROI analysis for digital marketing. They engaged Blueocean Market Intelligence to deliver an analytical measurement system—an analytics hub and proprietary Big Data platform—to clean and integrate data and enable targeted campaigns.

Blueocean Market Intelligence implemented the analytics hub and Big Data platform, integrating 21+ data sources (Eloqua, Salesforce, Adobe, SAP, agency media), cleansing CRM records, redesigning tracking, and deploying predictive models and real‑time dashboards. The work scaled the unified marketing database, produced forecasts with ~85% confidence and R2 ≈ 75%, improved campaign attribution to ~80% confidence, and enabled automated budget allocation—resulting in better B2B prospecting, profiling and higher ROI.