Case Study: B2B Retailer company achieves increased upsell/cross-sell revenue and reduced inventory costs with Blueocean Market Intelligence

Assisted a B2B retailer to create product bundles and develop pricing strategies so as to increase the revenue through upsell /cross-sell

B2B Retailer company engaged Blueocean Market Intelligence to boost sales from existing customers and reduce slow-moving inventory by offering customized discounts and bundled offers to gain a competitive edge. Blueocean applied its analytics-driven 360 Discovery approach, segmenting customers into 23 clusters and using Association Rule Mining / Market Basket Analysis to identify which products were frequently bought together and suitable for bundling and targeted pricing.

Blueocean Market Intelligence built customer-specific bundles from the top 40 SKUs (from a 2,500-SKU portfolio), calculated bundle ratios and discount bands using historical purchase behavior, and ensured an additional discount while preserving at least a 10% profit margin. The targeted bundles increased revenue via upsell/cross-sell, improved conversion rates by prioritizing high-association offers, and helped reduce inventory levels of slow-moving SKUs and related overhead costs.