Case Study: Fortune 10 digital advertising and analytics company achieves higher visibility and measurable brand lift (10% NPS, 15% social mentions) with Blueocean Market Intelligence

Fortune 10 digital advertising and analytics company achieved higher visibility among target segments through digital analytics

Digital Advertising and Analytics Company, a Fortune 10 firm, needed to understand how social media efforts affected overall brand measurement and the efficacy of social content. Their objectives included building tactical and strategic roadmaps, creating a structured-network analytical process for multi-attribute decision making, and identifying leading and lagging indicators to guide content and spend decisions. They engaged Blueocean Market Intelligence to deliver this capability.

Blueocean Market Intelligence deployed a cross-functional team (social SMEs, NLP, media-consumption experts and advanced analytics), built a Google BigQuery data store to integrate social, internal and paid data, ran test-based selection of correlated variables, and fed the accepted features into machine-learning and regression models with adjusted R2 > 0.40. Blueocean Market Intelligence’s solution enabled the client to track and optimize digital campaign spend, measure social content efficacy, and drove measurable impact — including a 10% increase in NPS and a 15% increase in total social mentions.