Case Study: Leading Technology Multinational Company improves user experience and fixes critical product glitch with Blueocean Market Intelligence

Identifying data patterns and mining insights about user behaviour to ensure maximum customer satisfaction

Leading Technology Multinational Company faced massive volumes of user-experience data and needed to mine patterns to improve customer satisfaction, navigation, GUI comfort, bug identification, and overall UI design. Blueocean Market Intelligence was engaged, applying its 360 Discovery approach with SQL-based data collation, slicing/dicing, and expert analytics to extract hidden user-behavior insights.

Blueocean Market Intelligence correlated event-frequency data across five products and multiple versions, performed root-cause analysis to uncover bugs, and delivered intuitive dashboards and prioritized recommendations. The work resolved a functional glitch impacting 10% of the user base, improved strategic and quality team efficiency by 20%, and provided actionable insights to enhance user experience and inform future product versions.