Case Study: Leading US PC Manufacturer achieves a unified 360-degree customer view and 17.5% up-sell lift with Blueocean Market Intelligence

Large US based PC vendor achieved better decision making from systematic capture integration analysis and presentation of data

Leading US PC Manufacturing Company engaged Blueocean Market Intelligence to solve fragmented customer data and poor targeting across its B2C, B2B, EPP and B2V lines. The client faced insufficient and incorrect customer details, disconnected databases and an inability to measure marketing effectiveness, so Blueocean was tasked to deliver a unified, multi-channel intelligence platform and one view of the customer.

Blueocean Market Intelligence built a cloud-based technology stack with APIs, MDM practices and Tableau visualizations to integrate 45+ data sources into a scalable, single source of truth. The solution delivered 9,000+ intelligence points weekly, supported 425+ business users, produced a 17.5% lift in up‑sell/cross‑sell, improved NPS by 20 basis points and consolidated a 360° customer view.