Blueocean Market Intelligence
118 Case Studies
A Blueocean Market Intelligence Case Study
Global PC Manufacturing Company engaged Blueocean Market Intelligence to deploy a competitive-intelligence "gaming console" (Minerva) for real-time 4P analysis. The customer needed hourly tracking of price points across products and categories and wanted those price shifts mapped to changing market share and sales trends to support faster, data-driven decisions.
Blueocean Market Intelligence ran a week-long workshop to finalize requirements, built data-collection engines across websites, retailers and offline systems, and created a custom technology stack with visualization and automated alerting. The vendor delivered hourly competitive intelligence across 36 sites (scaling to 50), interactive dashboards across four regions, and automated outlier alerts — producing a technology-enabled solution that helped drive approximately $500,000 in increased revenue opportunities over six months.
Global PC Manufacturing Company