Case Study: Leading Global Footwear Firm optimizes product assortment and boosts upsells with Blueocean Market Intelligence

Product Assortment and Upsell Optimization for a Leading Global Footwear Firm

Leading Global Footwear Firm needed to optimize product assortment and upsell strategies on its ecommerce site after marketplaces began out‑pricing the brand store. Blueocean Market Intelligence deployed its Minerva platform to combine internal and competitive data and identify the optimal products, sizes, colors and upsells to present to customers.

Blueocean Market Intelligence built automated bots to capture competitor pricing, promotions, product attributes and upsells, then ran descriptive and prescriptive analytics to recommend inventory and upsell optimizations by shoe type, color and size. The solution helped the Leading Global Footwear Firm prioritize promotions for underperforming SKUs, surface statistically optimal upsells (including high‑margin accessories), continuously monitor market shifts, and identify rogue sellers — delivering measurable improvements in assortment focus, promotional targeting and competitive response.