Case Study: Leading Technology Service Provider gains rapid App Store market insights and new revenue opportunities with Blueocean Market Intelligence

Retail E-commerce market opportunity assessment for client’s App Store

Leading Technology Service Provider wanted to ramp up its App Store to sell entertainment content (music, movies, TV shows, games) and needed a clear understanding of retail e-commerce trends and payment platform adoption (mobile/digital wallets). They engaged Blueocean Market Intelligence to perform a market opportunity assessment and prepare a focused secondary-research report to inform product and monetization decisions.

Blueocean Market Intelligence synthesized multiple secondary sources to deliver a detailed report on market size, drivers, regional competitive scenarios, and the impact of mobile wallets on shopping behavior. The analysis saved the client substantial time on data discovery and was used to devise new revenue strategies, make the app store more competitive, and identify new markets; key findings included US online retail growing ~10% p.a. to USD 480B (2019), digital wallet adoption up ~30% YoY since 2015, 66% of e‑commerce time spent on mobile and 61% of customers leaving non‑mobile‑friendly sites, plus rapid e‑commerce expansion in Brazil.