Case Study: Global Ecommerce Company achieves 50% faster inventory replenishment and 20% incremental revenue with Blueocean Market Intelligence

Leading retailer achieved responsive marketing mix and adaptive inventory management through digital analytics

Global Ecommerce Company, a leading global retailer, needed to better capture customer behavior and sales spikes during retail promotional seasons and link those spikes to specific deals and offers. Blueocean Market Intelligence was engaged to address this challenge using its proprietary digital analytics/360 Discovery solution that combines market-mix modeling, consumer demand signals and product-level attributes.

Blueocean Market Intelligence implemented a solution that provided pre-campaign category insights, real-time campaign tracking and post-campaign channel effectiveness analysis, automating campaign and promotional intelligence and improving social media presence. The work enabled more accurate forecasts and inventory planning—inventory replenishment turnaround was reduced by more than 50%, incremental revenue rose by over 20%, store footfalls increased tenfold, and the client gained better inventory predictions and fulfillment capability.