Case Study: Leading eCommerce Company achieves actionable payment-market insights and influencer strategy with Blueocean Market Intelligence

Payment industry analysis to understand the market landscape

Leading eCommerce Company engaged Blueocean Market Intelligence to gain a deeper understanding of payment preferences and the competitive landscape across India, China, Russia and Europe. Facing rapid change from new electronic payment methods (card, mobile, EMI, Cash on Delivery) and country-specific behaviors, the client asked Blueocean Market Intelligence to analyze market size, key operators, regulatory impact and emerging payment technologies using its 360 Discovery approach.

Blueocean Market Intelligence compiled syndicated, public and client-owned data and performed a detailed country-by-country analysis of card payments, CoD, mobile and instalment options, assessing market share, trends and regulatory effects. The research revealed bank-led credit card consolidation in India and China and the growing use of EMI/CoD by eCommerce and device makers, and the final deliverable was adopted by the Leading eCommerce Company as a key education resource to inform opportunity areas and strategic communications with industry influencers, delivering clear market insights and a actionable payment industry landscape.