Case Study: Leading Technology Company achieves thematic insights and proactive issue detection for web and video conferencing apps with Blueocean Market Intelligence

Identifying major web and video conferencing application themes with the use of text clustering

Leading Technology Company engaged Blueocean Market Intelligence to identify themes and keywords in user comments and reviews posted across online blogs and forums. The client’s challenge was to categorize and feedback to understand application-related issues at both the sentence and document level; Blueocean used topic identification, text clustering, keyword‑in‑context (KWIC) analysis and n‑gram keyword extraction to tackle the problem.

Blueocean Market Intelligence implemented multiple clustering approaches (centroid distance, cosine dissimilarity, and edit‑distance similarity) together with uni/bi/tri‑gram fingerprinting to map topic structure and extract key terms. The analysis surfaced themes such as “Office,” “Window,” and “Software and Product” (uni‑gram), “Office 365,” “Answer desk,” and “Microsoft answer desk” (bi‑gram), and “Customer,” “Download install,” and “Install activate customer” (tri‑gram), enabling the Leading Technology Company to proactively identify application issues and better categorize user feedback for decision making.