Case Study: Leading nutrition, health and wellness company achieves unified, scalable brand tracking and faster decision-making with Blueocean Market Intelligence

Dynamic dashboards capture consumer pulse and brand performance

Leading Nutrition, Health and Wellness Company, a multinational CPG organization with 120+ product portfolios, needed a harmonized way to track brand and product performance across markets and categories while capturing awareness, familiarity and purchase drivers. To meet this challenge it engaged Blueocean Market Intelligence and its intelligent reporting and dashboard solution framework to create a unified, comparable brand-tracking capability.

Blueocean Market Intelligence implemented an advanced, scalable product-tracking system: data cleaning and modeling across 9 countries, analysis of 8 product categories and 120 product lines, complex KPI calculations, and dynamic dashboards with multi‑view drilldowns and compound search criteria. The standardized reporting created a single source of truth, improved operating efficiency, enabled faster market and product decisions, provided user‑friendly visual reports for many end users, and delivered scalable tracking the client can extend as needed.