Case Study: International Media and Entertainment Company achieves a data-driven market blueprint to increase patron acquisition and loyalty with Blueocean Market Intelligence

Market profile to set strategic direction and develop market-level tactical plans

International Media and Entertainment Company, a leader in the international movie industry that had expanded its U.S. theater chain, needed comprehensive profiles of 11 key U.S. markets to set strategic direction and develop market-level tactical plans while giving local operators fact‑based customer and competitive insights. They engaged Blueocean Market Intelligence to leverage its secondary research team and 360 Discovery approach to synthesize publicly available sources into actionable market profiles.

Blueocean Market Intelligence produced concise, market-level reports across all 11 markets — detailing demographics, media and entertainment preferences, competitor and seasonal-event profiles, and digital consumption channels — and delivered a targeted blueprint for national and local marketing programs. The Blueocean Market Intelligence analysis yielded tactical promotional recommendations designed to attract new patrons and increase visit frequency and loyalty, providing the client with 11 data-driven market plans and clear actions to guide marketing and competitive positioning.