Case Study: Leading Money Exchange Company achieves targeted promotions and customer reactivation with Blueocean Market Intelligence

One of the world’s leading money exchange company wanted to understand their customers for targeted promotions & reactivation campaigns

Leading Money Exchange Company needed to better understand customer transaction and behavioral patterns to run targeted promotions, reactivate underperforming segments and identify profitable customers for a loyalty program. They engaged Blueocean Market Intelligence, which applied RFM (Recency, Frequency, Monetary) analysis and K-means clustering to segment customers and built two models—one at the overall business level and one at the corridor (country) level—to inform targeted campaigns.

Blueocean Market Intelligence’s solution produced five distinct clusters for multi-transaction customers and separate groupings for new or single-transaction customers based on salary week, festive season or promotional timing. The segmentation enabled proactive targeting for loyalty enrollment and timely reactivation, supported campaign design and deeper cluster analysis across corridors, and helped the client more accurately target relevant customers for revenue maximization.