Case Study: Leading Entertainment Company achieves increased footfall and customer acquisition with Blueocean Market Intelligence

Using advanced analytics to increase footfall

Leading Entertainment Company, a media and entertainment provider, was experiencing a decline in footfall and needed to identify the drivers that positively and negatively affected visitor numbers to create an effective recovery strategy. They engaged Blueocean Market Intelligence to apply advanced analytics and its 360 Discovery approach to diagnose the problem and inform targeted interventions.

Blueocean Market Intelligence implemented a three-stage solution—data discovery and diagnosis, multivariate linear regression modeling of footfall, and recommendations/insights generation—to pinpoint drivers and inhibitors of visits. The work enabled more precise targeting of high-probability customers and resulted in increased customer footfall and acquisition, improved return on investment and profits, and higher overall profitability.