Case Study: Leading Global Technology Company achieves real-time competitive intelligence and optimized pricing with Blueocean Market Intelligence (MINERVA)

Competitive Intelligence Console for a Leading PC Manufacturer

Leading Global Technology Company engaged Blueocean Market Intelligence to build a competitive intelligence console (MINERVA — Digital Competitive Intelligence) to deliver near real‑time recommendations from 5P analysis — capturing price, promotions, SKU changes, sentiment and other product/category signals — so the client could optimize offerings, promotions and competitive pricing across markets.

Blueocean Market Intelligence implemented a custom data‑collection and processing stack (brand stores, retailer sites, social channels), statistical models and interactive visual dashboards that stream hourly recommendations into stakeholder screens. The technology‑enabled solution now monitors 36 websites globally, delivers ~20 visual dashboards across four regions, surfaces immediate pattern changes for visual storytelling, and supports planned revenue opportunities close to half a million while enabling promotion roadmaps, competitive pricing and SKU‑level tactics.