Case Study: High-Tech Cloud Solutions Company achieves 20% uplift in campaign ROI with Blueocean Market Intelligence

High-tech cloud solutions provider enhanced campaign effectiveness and ROI tracking with specialized analytics extension team

High-Tech Cloud Solutions Company engaged Blueocean Market Intelligence to solve fragmented campaign measurement and reporting. With more than 100 campaigns running weekly across multiple marketing platforms, the customer lacked a cohesive analytics strategy, couldn’t quantify digital depth or goal conversion, and needed clearer insight into how campaigns influenced customer interactions and behavior. Blueocean Market Intelligence provided a specialized analytics extension team to address these challenges.

Blueocean Market Intelligence ran an initial analytics workshop, designed a global and regional BI framework, built a cloud-based technology stack, integrated data via APIs and MDM best practices, and delivered Tableau visualizations and analytics applications. The solution enabled real-time analytics and campaign attribution models that produced a 20% uplift in campaign ROI measurement and a 10% improvement in customer fallout rates.