Case Study: Leading US PC manufacturer achieves automated campaign tracking and accurate multi-channel attribution with Blueocean Market Intelligence

PC manufacturer simplified tracking of channel performance for campaigns and improved accuracy of attribution across channels

Leading US PC Manufacturing Company struggled to track more than 1,000 campaigns per week because regional teams relied on separate agencies and manual processes, resulting in poor attribution and inconsistent reports. They engaged Blueocean Market Intelligence to deliver an automated campaign tracking and classification platform (including direct integration with Adobe Marketing Cloud) and to enforce consistent business logic and 100% compliance before campaigns went live.

Blueocean Market Intelligence defined and documented capture logic, configured a user-friendly campaign setup interface with field-level validations, and built custom APIs to integrate with Adobe Marketing Cloud. The solution tracked ~500 new campaigns in the first week, produced accurate reports within 48 hours while removing legacy classification issues, and generated 1,000+ tracking codes in 20 minutes versus the prior 36–48 hours—improving attribution accuracy, speeding campaign launches, and enabling higher ROI from marketing spend.