Case Study: Global PC Manufacturing Company achieves daily promotion tracking and price-band insights with Blueocean Market Intelligence

Integration of NPD/GFK/Context/IDC data for promotional and price banding for a leading PC manufacturer

Global PC Manufacturing Company engaged Blueocean Market Intelligence to improve its promotional strategy after relying on internal factors like product lifecycles and costs. The customer needed indicative segments derived from external sources (NPD/GFK/Context/IDC) to enable more effective cross‑sell and up‑sell campaigns and to move away from broad, product‑line promotions.

Blueocean Market Intelligence deployed its Minerva platform to integrate NPD/GFK/Context/IDC sales and competitor data, applied region‑ and country‑specific price bands, and built customized interactive dashboards covering 22 European countries and roughly 100 websites with daily refreshes. The solution allowed Global PC Manufacturing Company to monitor competitor promotions, track top sales segments by country and product, estimate product lifecycles from historical data, and shift from general campaigns to targeted product and price‑band strategies, delivering near real‑time visibility and measurable promotional insight.