Case Study: Leading Food Processing Company achieves deep consumer insights on Greek yogurt with Blueocean Market Intelligence

Leading food processing company leveraged unstructured data analytics to understand customer attitudes

Leading Food Processing Company engaged Blueocean Market Intelligence to understand consumer attitudes toward Greek yogurt and the reasons for or against purchasing their brand. The client needed to identify current consumer trends and market shifts, gauge brand perception versus major competitors, and determine how behavior and lifestyle changes were affecting sales.

Blueocean Market Intelligence deployed a social intelligence and analytics approach—real-time tracking, unaided social media listening, social network and influencer identification, and social media optimization analysis—to benchmark competitors and surface drivers of sentiment. The engagement delivered actionable insights (clear attributes that evoke positive sentiment), prioritized customer pain points and best-practice fixes, and recommended an influencer marketing program, enabling the client to refine social strategies and better connect with consumers.