Case Study: Leading US PC Manufacturing Company achieves 95% tag compliance and faster, higher-quality analytics with Blueocean Market Intelligence

Large PC manufacturer improved quality and speed of decision making by setting up an digital analytics hub

Leading US PC Manufacturing Company engaged Blueocean Market Intelligence to fix inconsistent tagging and reporting across 40+ countries, decentralized analytics support, multiple agencies/CMSs, and a lack of request-management workflows that caused long turnaround times and weak information management. Blueocean Market Intelligence was brought in to establish a digital analytics hub to centralize standards and governance.

Blueocean Market Intelligence implemented a cross-functional digital analytics hub (data warehouse, visualization, digital scientists, test & target specialists and developers), validated tag implementation against a global variable map, built global/regional reporting frameworks, and created a change-management tracker for 500+ stakeholders. The work increased tag/variable-map compliance from 45% to 95%, improved tag deployment TAT by 30%, sped reporting-request TAT by 50%, reduced management bandwidth by 25%, and delivered better source-code and data quality with a robust Adobe Analytics implementation.