Case Study: Leading Semiconductor Manufacturing Company achieves actionable social-media insights, channel opportunities, and a long-term cloud strategy with Blueocean Market Intelligence

Social media study on the cloud computing market/space

Blueocean Market Intelligence was engaged by Leading Semiconductor Manufacturing Company to assess its brand awareness and perception in the cloud computing market. Although the customer has no direct cloud offerings, it is a major enabler and adopter of cloud technologies and consortiums, and needed a comprehensive social-media-based view of how the market, topics and influencers associated its brand with cloud initiatives.

Blueocean Market Intelligence conducted a social media study that identified 15 key cloud competitors, 19 cloud-related topics and relevant influencers, ran refined queries to extract daily buzz and channel-wise sentiment, and compared competitor trends to the client’s. The study—presented as a storyboard with visualizations—uncovered channel opportunities, delivered actionable insights to leverage the client’s brand equity, and helped the Leading Semiconductor Manufacturing Company define a conclusive long-term cloud strategy and improve its market positioning.