Case Study: a leading technology company achieves a unified 360° customer view with Blueocean Market Intelligence

Helped a global technology vendor integrate data from multiple communication channels for more effective campaigns

A leading technology company faced challenges with fragmented customer data across its B2C, B2B, EPP, and B2V lines. With insufficient details and a lack of integration among over 45 sources, they were unable to create a single customer view, leading to ineffective targeting and low conversion rates. They engaged Blueocean Market Intelligence to address these issues.

Blueocean Market Intelligence set up a cloud-based technology stack, developing APIs and data bridges to unify the client's data. They leveraged Master Data Management (MDM) best practices and created analytics applications and visualizations using Tableau. The solution integrated the data sources, scaling up the unified customer database and delivering 9,000 pieces of weekly intelligence. This resulted in a 17.5% lift in upsell and cross-sell programs, improved customer retention, and a higher Net Promoter Score (NPS).