Case Study: Leading US PC Manufacturing Company achieves 70% attribution accuracy and improved marketing ROI with Blueocean Market Intelligence

Large PC vendor optimized marketing mix to maximize ROI from marketing channels using insights gained from digital analytics

Leading US PC Manufacturing Company engaged Blueocean Market Intelligence after struggling to quantify ROI from digital marketing and to assign the correct dollar value to each channel. The customer lacked a standardized, data-driven process to segment users and optimize marketing/sales workflows, and sought a robust BI-driven approach to maximize sales revenue and channel performance.

Blueocean Market Intelligence integrated 35+ data sources into a unified marketing database and built a multi‑regression attribution model and custom BI solution to allocate channel spend optimally. The work raised attribution accuracy from 15% to 70%, delivered clearer ROI insights, and helped improve brand advocacy by 15%, materially improving decision making and marketing effectiveness.