Case Study: US Leading Cloud Solutions Company achieves 25% increase in converted leads and improved funnel effectiveness with Blueocean Market Intelligence

Leading PC manufacturer enhanced funnel effectiveness through better lead nurturing using advanced digital analytics

US Leading Cloud Solutions Company engaged Blueocean Market Intelligence after stakeholders identified poor lead quality, pipeline leakage, high sales follow-up rates and the absence of a robust lead-scoring mechanism. The customer asked Blueocean Market Intelligence to develop marketing-level propensity models and a decision-sciences approach to segment leads into high- and low-conversion propensity and diagnose risk and dormancy drivers.

Blueocean Market Intelligence deployed analytics SMEs and domain experts, using exploratory data analysis, logistic regression for propensity scoring, cluster analysis for risk/dormant segmentation, and weekly/monthly scorecards to operationalize insights. The work productized an insights process and improved funnel efficacy—targeted marketing drove a 25% increase in converted leads at the sales level, aggregate lead conversion TAT fell by 15%, and follow-up rate dropped 20% QoQ while reducing lead leakage.