Case Study: Leading Devices and Services Company achieves strategic digital wallet market insights and launch readiness with Blueocean Market Intelligence

Leading Devices and Services Company - Customer Case Study

Leading Devices and Services Company, a Financial Services client, engaged Blueocean Market Intelligence to deliver a comprehensive market roundup of top digital wallets worldwide and assess prevailing business models to guide its payment strategy. Blueocean used its 360 Discovery approach—an all‑inclusive secondary/desk research methodology drawing on syndicated and public sources—to map the evolving digital wallets landscape and define research priorities.

Blueocean Market Intelligence executed a two‑week program that benchmarked wallet functionalities (P2P/P2B), revenue models, API and third‑party support, social integration and consumer experience, iterating with client feedback and creating powerful visualizations. The work produced strategic competitive insights (US wallets leading, security remains a concern, Apple Pay setting new benchmarks), delivered effective competitive landscaping and clearer business‑model understanding, and was leveraged by the Leading Devices and Services Company as a key resource to inform and release its own digital wallet solution.