Case Study: US-Based Property and Casualty Insurance Company achieves 1,000+ digital sales leads and 15% campaign uplift with Blueocean Market Intelligence

Large American insurance company enhanced online sales and ROI attribution using digital analytics

US-Based Property and Casualty Insurance Company faced a lack of measurement around digital initiatives—unable to track marketing ROI, impact sales, or deliver a consistent customer experience. Blueocean Market Intelligence was engaged to run a detailed analytics workshop and design a measurement framework and roadmap, then deliver an on‑premise analytics solution to close those gaps.

Blueocean Market Intelligence implemented an on‑premise analytics platform, integrated client and third‑party data via APIs and MDM best practices, and used Tableau for visualizations, plus developed propensity and attribution models. As a result, Blueocean Market Intelligence helped the insurer identify 1,000+ hot digital sales leads in weeks, achieved a 15% uplift in campaign effectiveness, and drove increased online sales leads, brand awareness and digital authority.