Case Study: Leading Consumer Products Company achieves actionable gum-health consumer insights and product positioning clarity with Blueocean Market Intelligence

Leading Consumer Products Company - Customer Case Study

Leading Consumer Products Company had extensive internal research—about 66 quantitative and qualitative reports across the US, Israel, Europe (incl. UK), China, India, Taiwan and Russia—but lacked the time and resources to synthesize the findings into actionable business insights on gum health. They engaged Blueocean Market Intelligence to create a foundational learning story focused on consumer insights, with the constraint of delivering a compelling, research‑only synthesis in roughly 10–12 working days.

Blueocean Market Intelligence conducted a literature review, built a report strawman and produced a consolidated report revealing key insights: low consumer awareness of gum care, reactive behavior to gum issues, preference for natural-ingredient products, higher actual incidence of gum problems in the US than self-reported, and the importance of dentist recommendations. Delivered on the tight timeline, the final deliverable was well‑received and has been leveraged as a key resource for understanding gum care importance and guiding product positioning and communications across the oral care portfolio.