Case Study: One of the World's Largest Food & Beverage Companies accelerates weight-management product innovation with Blueocean Market Intelligence

Market assessment to identify opportunities of innovation in the food and beverage space

Largest Food and Beverage Company engaged Blueocean Market Intelligence to help its innovation research team synthesize a large volume of internal and external data into a concise, executive-ready story. The client had access to custom studies, syndicated sources and historic sales data but lacked the time and resources to analyze and visualize those assets; Blueocean Market Intelligence was brought in to run a market assessment using its 360 Discovery process and deliver actionable intelligence.

Blueocean Market Intelligence mapped and merged over 80 articles and reports with the client’s proprietary data, analyzing market, product and consumer lenses and distilling findings into a newsletter covering five key areas (Consumer Needs, Regulatory Environment, Biotechnology, New Ingredients, Weight Management Market Opportunity). The visualization and hyperlink-backed deliverable quickly grounded the executive team’s thinking, helped guide development of a breakthrough beverage concept, and was subsequently distributed broadly to product, marketing and insight teams for ongoing use.