Case Study: Leading Consumer Goods Company achieves deeper customer-segment insights and a targeted social media strategy with Blueocean Market Intelligence

Global CPG company enhanced understanding of their target customer segments through social media

Leading Consumer Goods Company engaged Blueocean Market Intelligence to deepen its understanding of purchasing behavior, interests and attitudes across core consumer segments for a dairy product. Blueocean applied its social intelligence architecture and 360 Discovery approach to analyze one year of social data and map sentiment and influence across segments such as Moms, Wellness Enthusiasts, Teens and Coffee Addicts.

Blueocean Market Intelligence measured brand outreach and competitor conversations, produced five-scale Harvey Balls to represent topic preferences and quantified segment clout with visual share metrics, revealing a large pool of prospects and uneven engagement among existing users. Based on these insights Blueocean helped the client devise a new social media strategy—recommending micro-campaigns and real-time customer interactions—which translated into clearer segment priorities, actionable engagement tactics and measurable audience-targeting improvements.