Case Study: Asia’s Largest Telco achieves 15% incremental revenue from personalized offers with Blueocean Market Intelligence

Large telco achieved greater revenues by integrating and analyzing 500+ data points of 200+ million customers

Asia’s Largest Telco, with a USD 1 billion online revenue and a 200M+ mobile customer base, faced fragmented offline data and no way to uniquely identify online visitors to deliver personalized experiences. They engaged Blueocean Market Intelligence to link online behavior to offline billing, recharge and usage data and to operationalize Adobe Audience Manager and Adobe Target for real-time customer identification and personalized offers.

Blueocean Market Intelligence ran workshops, defined 500+ attributes across business lines, built segments in Audience Manager and automated feed-through into Adobe Target to render personalized web and mobile offers. Within 30 days for prepaid users the campaigns drove a 21% lift, 15% incremental revenue and a 12% increase in landing‑page visits; the solution also automated attribute setup and helped lift mobile app penetration by 10% across 25 divisions — all delivered by Blueocean Market Intelligence.