Case Study: Leading Technology Services Provider gains actionable competitive insights to emulate STEAM’s success with Blueocean Market Intelligence

Leading Technology Services Provider - Customer Case Study

Leading Technology Services Provider faced intense competition from STEAM, Valve’s digital gaming and social platform, which threatened the client’s PC game app store. The customer engaged Blueocean Market Intelligence to deliver a competitive, 360-degree analysis and report on STEAM to understand its strengths, weaknesses, user profiles and growth trajectory.

Blueocean Market Intelligence produced a detailed competitive analysis (background, timeline, user demographics, acquisition channels, preferred games, and a full SWOT and POV) using syndicated and public sources. Key findings included a $3.5B paid STEAM games market (2015), 12.7M concurrent users (Apr 2016), STEAM’s PC focus versus a >$40B mobile/tablet market (2017), only ~2% of female gamers on STEAM despite females being ~49–51% of PC gamers, ~77,000 hijacked accounts monthly, and 37% of users on Windows 10—insights that helped the Leading Technology Services Provider devise strategies to emulate STEAM’s success and address competitive gaps.