Case Study: Leading Devices and Services Company boosts ad impact and competitive insight with Blueocean Market Intelligence

Leading Devices and Services Company - Customer Case Study

Leading Devices and Services Company, an Information Technology firm, engaged Blueocean Market Intelligence to analyze the underlying themes of advertisements aired during the 2015 holiday season. Blueocean Market Intelligence performed a thematic analysis using an ad‑list scorecard (parameters included ad first airing, ad memorability, and purchase‑intent linkage) to shortlist and evaluate the client’s and competitors’ ads.

Blueocean Market Intelligence shortlisted ads from brands such as Microsoft, Apple, Google and Samsung, identified recurring themes that drove impact, and flagged elements that undercut effectiveness. The resulting report highlighted effective themes (inspirational testimonials, value relationships, relatable problem-solving) and ineffective elements (lack of audience connection, unclear visuals, unappealing music), helping the Leading Devices and Services Company critically evaluate its and competitors’ ads and prioritize creative choices tied to memorability and purchase intent.