Case Study: Trading and Distribution Company achieves reduced delivery costs and optimized routing with Blueocean Market Intelligence

Using advanced analytics to determine optimal route and minimize delivery costs

Trading and Distribution Company engaged Blueocean Market Intelligence to reduce delivery costs while maintaining customer service. The client needed a way to determine minimum-cost combined routes for multiple vehicles from a supply location to numerous customer locations, accounting for constraints like maximum delivery time, vehicle loading capacity, fleet size and running costs; Blueocean Market Intelligence applied advanced analytics and route-optimization methods to address this challenge.

Blueocean Market Intelligence divided the service area into sub‑zones, computed minimum distances using Dijkstra’s algorithm and generated optimized routes with a recursive 2‑opt routine, incorporating all operational constraints. The solution produced an algorithm for future planning and faster scenario analysis, minimized total delivery cost while preserving service levels, and improved vehicle and driver utilization so the Trading and Distribution Company can do more with the same resources.