Case Study: Fortune 50 Technology Company strengthens its mobile payments strategy with Blueocean Market Intelligence

Developing an overview on the mobile payments market

Fortune 50 Technology Company engaged Blueocean Market Intelligence to assess its opportunities in the rapidly growing mobile payments market. The client asked Blueocean to deliver a market landscape and opportunity report (leveraging Blueocean’s 360 Discovery approach) that would clarify adoption trends, competitor threats and customer requirements across geographies and channels.

Blueocean Market Intelligence synthesized syndicated data, the client’s research, public sources and social media to produce a compact, actionable report detailing user demographics (18–34, $40k–$70k), projections (transaction value to $721B by 2017; ~450M users), regional usage patterns and competitor positioning (Apple Pay, PayPal, Google Wallet, etc.). Blueocean recommended global partnerships with financial institutions and leveraging the client’s developer ecosystem; the deliverable was well received and is now used as a key resource to shape strategy and strengthen the client’s position in mobile payments.