Case Study: Leading Fortune 500 Global Technology Company achieves 5% funnel conversion uplift and 10% visitor stickiness boost with Blueocean Market Intelligence integrated dashboards

Fortune 500 technology company improved funnel conversation through enhanced decision making with integrated dashboards

Global Technology Company, a Fortune 500 technology firm, needed real-time, interactive and user-friendly dashboards for cross-functional stakeholders and a 360-degree view by integrating CRM, web, promotion, product and third‑party data. Blueocean Market Intelligence was engaged to deliver custom BI solutions using its 360 Discovery™ approach to create multi-layer drilldowns for revenue, traffic, orders and funnel metrics.

Blueocean Market Intelligence ran workshops to define metrics, integrated data from 50+ sources, and built ~50 interactive dashboards in one month, then operationalized delivery of ~100 dashboards per week for global stakeholders. As a result, the vendor’s BI solutions and dashboards scaled a unified marketing database and drove tangible impact: ~5% improvement in funnel conversion rate and ~10% increase in visitor stickiness.