Case Study: Leading Nutrition, Health and Wellness Company achieves 60% cost reduction and deeper brand insights with Blueocean Market Intelligence (LiNK)

Brand tracking to assess performance and progress of brands and competitors

Leading Nutrition, Health and Wellness Company faced fragmented, manual global brand tracking across 300+ studies and 80+ agencies that produced late, summary-only reports for annual brand strategy meetings. They engaged Blueocean Market Intelligence to standardize and automate this process using the LiNK Manager and the online LiNK BI platform.

Blueocean Market Intelligence collected and centralized respondent-level data (back to 2008), enhanced metadata and tagging, and delivered consistent visual and tabular reporting via a secure LiNK BI portal to support deeper analysis and compliance monitoring. The solution produced more detailed, timely insights, supported global annual reporting, and reduced ongoing costs by approximately 60% after the first year.