Case Study: Leading Consumer Products Company achieves actionable insights on bi-cultural Hispanic shoppers to drive category growth with Blueocean Market Intelligence

Understanding bi-cultural Hispanics segment to drive growth across key categories

Leading Consumer Products Company needed an in-depth understanding of bi-cultural Hispanics to inform growth strategies across key categories (oral care, home care, personal care). Faced with a mix of commissioned and partner research, they engaged Blueocean Market Intelligence, which applied its 360 Discovery approach — including a literature review, report strawman and synthesis of existing studies — to consolidate insights and surface actionable questions.

Blueocean Market Intelligence synthesized the source reports into category-specific insights on attitudes, path-to-purchase, media consumption and digital behavior, answering the what/so what/now what for the client. Findings showed about 63% of Hispanics use mobile devices to check prices and product information, a stronger preference for Spanish-language media (with English use rising as acculturation increases), higher oral-health consciousness, and greater preference for natural/organic products among bi-cultural Hispanics; the final deliverable was well-received and used to define tactics and drive growth across the client’s categories.