Case Study: Leading Global Beverage Company achieves improved multi-country customer segmentation with Blueocean Market Intelligence

Leading global beverage company improved customer segmentation in multiple countries through social media insights

Leading Global Beverage Company engaged Blueocean Market Intelligence to deepen its understanding of alcohol and non‑alcohol markets by mining customer conversations on social channels across Saudi Arabia, Egypt, Thailand, India, China, the Philippines and Australia. The client asked Blueocean Market Intelligence for insights on evolving category trends, broad consumer sentiment, usage scenarios, decision points and the segments driving rising alcohol consumption.

Blueocean Market Intelligence applied its 360 Discovery approach and proprietary data‑mining and analytics engine — combining social listening, translation and contextual NLP, text analytics and segmentation — to produce detailed, actionable reports. The work improved customer segmentation across multiple countries and delivered insights (preferences, day‑part behavior, emotional drivers and availability/taste/pricing factors) that the client used to inform campaign design and consumer‑facing strategies.