Case Study: US-Based Telecom Company reduces churn and stays ahead of competitors with Blueocean Market Intelligence's Competitive Pricing Comparator

Competitive Pricing Comparator A strategic pricing intelligence tool

US-Based Telecom Company, a leading prepaid operator, faced rising customer demand for customizable, create-your-own plans and needed to stay ahead of fast-moving rivals to avoid pricing missteps and churn. To build continuous competitive intelligence, the customer engaged Blueocean Market Intelligence and commissioned the Competitive Pricing Comparator to monitor competitor offerings and pricing.

Blueocean Market Intelligence implemented the Competitive Pricing Comparator to capture, refresh and compare pricing and feature data from 26 US prepaid operators on a weekly basis, backed by a searchable database, dashboard filters and written summaries of competitive strategies and promotions. The tool gave the US-Based Telecom Company early identification of competitor moves and actionable insights that influenced pricing and product placement decisions — becoming the client’s go-to source for competitive pricing intelligence for four successive years.